Since then, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) has established best practices and privacy guidelines to regulate the use of mobile marketing. Mobile marketing overtime transformed into MMS containing timed slideshows with text, audio, and video. Motorola’s House of Blues campaign was progressive for the time in 2005, combining 2-way SMS trivia, mobile coupons, and location-based technology to reach consumers who were actually interested in what they had to offer.
Mobile marketing is often a welcomed form of advertising because it can offer consumers immediate rewards while pushing products or services through a nontraditional outlet. New platforms for mobile services, like the iPad and iPhone, are beginning to surface, allowing for more creativity for execution. Look for future blogs discussing QR codes, in-application advertising, in-store television ads, new platforms for mobile advertising, and benefits from mobile advertising.