In a world cluttered with advertisements, it’s difficult to reach your audience through traditional avenues. Mobile marketing, an idea that originated in the early 2000′s, offers a unique way to sell products and services. In the beginning, mobile advertising was as simple as sending a text message.  Companies compiled contact information and sent out SMS to individuals all over the world. Often companies would buy lists and send SPAM messages out, resulting in an initial strong distaste for mobile marketing.

So now we flash forward to the latest trends in mobile advertising which still include SMS and MMS, but the evolution of smart phones has created an area to explore and develop new ideas.  Mobile advergaming, mobile web marketing, mobile marketing via Bluetooth and Infrared, and location based services are just the beginning of different mediums used to successfully implement mobile marketing into campaigns.

Mobile marketing is often a welcomed form of advertising because it can offer consumers immediate rewards while pushing products or services through a nontraditional outlet. New platforms for mobile services, like the iPad and iPhone, are beginning to surface, allowing for more creativity for execution. Look for future blogs discussing QR codes, in-application advertising, in-store television ads, new platforms for mobile advertising, and benefits from mobile advertising.