Author Archives: Meaghan Gipson

Can Online Discounts Erode Brands?

Posted on June 8, 2012 by Meaghan Gipson

I think so. I subscribe to a lot of the email newsletters that provide coupons: Groupon, Google Offers, Daily Candy, Mamasource, Zulily, Living Social, Totsy and so many more. As soon as I see a company participating in these coupon … Continue reading →

Categories: Branding |
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Is Media Dead?

Posted on March 30, 2012 by Meaghan Gipson

A few weeks ago this question was asked. I was taken back by it. Of course it’s not dead. Media is everywhere! BUT it really made me stop and wonder why someone would ask that. Maybe I’m not ‘in the know’. … Continue reading →

Categories: Branding, Social Media |
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