culture
Someone asked Buddha what surprised him the most about humanity?
The Buddha replied: Men and women that lose their health trying to accumulate wealth and then lose all their wealth trying to gain back their health. These men and women forget the present, thinking only anxiously about the future and end up not living neither the present nor the future. They live as if they were never going to die and die as if they had never lived.
The way we each live, work, and think determines who we are at the core. And, since Cubic is a family defined by its people it also contributes to the essence of Cubic.