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- Sam Adams’ Facebook Brew
The Boston-based brewer, Samuel Adams, has recently used Facebook to “crowd-craft” its newest flavor of beer. Facebook users can vote for certain aspects of the beer including the color, clarity, body, malt, hoppiness, and yeast. Sam Adams will use the … Continue reading → - Corporate Transparency and Social Media
Today, more than ever, consumers expect more information and transparency from corporations. Part of that expectation stems from social media, where companies have begun to use Facebook and Twitter as channels to offer customers info on a more personal level, … Continue reading → - Marketing at CES 2012
Starting today, the world’s largest annual consumer electronics trade show, CES, kicks off in Las Vegas. This massive gathering of tech lovers features over 2,700 companies showing off their latest gadgets, and more than 140,000 visitors waiting to get a … Continue reading →
